AI Insights · Timothy · January 2024
Q4 2023 Overview: Top Film & Television Apps on Android in the US
A glance at the Q4 2023 performance reveals the trends for the top Film & Television apps on Android in the US. Sensor Tower provides a detailed look at download numbers, revenue, and active users for industry leaders.
The final quarter of 2023 has manifested interesting trends for the Film & Television category on the Android platform in the United States. Data from Sensor Tower offers a glimpse into the performance of top applications in this sector.
Max: Stream HBO, TV, & Movies, published by WarnerMedia Global Digital Services, LLC, showed a revenue trend fluctuating around the $2M to $3M mark, with a peak in late October at approximately $2.85M. Downloads had a notable spike in the week of November 20th, reaching over 410K, while weekly active users saw their highest at around 2.36M in the same week.
Tubi: Movies & Live TV, with Tubi TV as the publisher, maintained a consistent download figure in the 200K region, peaking at over 206K in late October. Despite having no revenue, the app showed a steady base of weekly active users, hovering around the 1.3M to 1.4M range throughout the quarter.
Peacock TV: Stream TV & Movies from Peacock TV LLC showed revenues often crossing the $1.8M threshold, reaching as high as $2.16M in late November. Downloads hit a high with over 323K in the week of October 23rd, while the active user count peaked at nearly 2.13M in the week of November 20th.
Netflix, the giant from Netflix, Inc., did not report revenue through the Android platform but had a steady download count with a high of over 170K in the last week of December. Weekly active users for Netflix were consistently above 10M, peaking at nearly 11.7M towards the end of the quarter.
Lastly, Disney+, brought to the market by Disney, showed remarkable revenue growth with a significant leap to $4.61M in the week of November 20th. Downloads remained above 100K for the entire quarter, and active users saw an upward trend, reaching nearly 3.9M by the end of December.
For more insights and detailed app performance metrics, Sensor Tower's full suite of tools and reports are available for those seeking to delve deeper into the data.